Jetour South Africa

JETOUR Showcases Hybrid Off-Road Innovation at Beijing Auto Show: Steering Towards a New Direction in Travel

Beijing, April 25, 2024 – JETOUR, an industry-leading, innovative SUV brand held a global press conference at the Beijing Auto Show, providing insights into its strategic advancements and enhanced partnerships, further solidifying its ‘Travel+’ vision. The event highlighted JETOUR’s ongoing commitment to intertwining travel with technology, offering a glimpse into a future where exploration and innovation go hand in hand.

20240430003.jpg

Crowds gathering as JETOUR unveiled new models at Beijing Auto Show

China’s ascent in the automotive landscape is a testament to our innovation and drive. “As the global auto industry undergoes significant transformations, JETOUR remains steadfast in our ‘Travel+’ strategy. Our aim is to not just participate but to lead the ‘Travel+’ segment worldwide,” said Mr. Ke ChuanDeng, Vice President of JETOUR Auto. “With ‘One World, One JETOUR,’ we have laid down our ‘Travel+’ footprints across the globe, extending our reach through 600 sales and service networks in over 50 countries and regions. Our preparations for entry into markets with right-hand drive vehicles and our upcoming foray into Europe are testament to our commitment to global integration.”

He further highlighted the brand’s dedication to ESG principles, “At JETOUR, we believe in the power of sustainable development. Through our ESG initiatives, we strive to create and contribute tangible value to society, ensuring that as we grow, we do so with responsibility and purpose.”

In a strategic partnership with Discovery Channel, JETOUR has reinforced its ‘Travel+’ philosophy through the ‘Cheetah Conservation Project.’ This collaboration is a testament to the brand’s resolve to merge the thrill of adventure with ecological mindfulness and environmental dedication. The project sits within a larger framework of JETOUR’s global ESG activities, which include empowering women’s health initiatives in Latin America, fostering child development in the Middle East, and enhancing traffic safety education across Africa.

JETOUR also introduced the super hybrid off-road platform, embodying versatility, new energy prowess, intelligent cockpit innovations, and cutting-edge electronic architecture. Its super hybrid i-DM system, integrated with a 1.5TGDI high-efficiency engine, a specialized DHT gearbox for hybrids, and an advanced battery and management system, promises to revolutionize vehicle performance, energy efficiency, and safety.

20240430001.jpg

JETOUR’s T2, designed for off-road adventurers, quickly became a bestseller after its launch in China

“At JETOUR, we center our product development around their evolving needs, enhancing satisfaction and forging strong relationships through co-creation and attentive listening, with a relentless focus on our customers. We are dedicated to not just following, but shaping this strategy by continuously innovating our ‘Travel+’ products and ecosystem. Our goal is to simplify, enhance, and make travel a more delightful experience for everyone,” Dai Lihong, Executive Vice President of JETOUR Auto, said. “By adhering to global standards and regulations, and partnering with renowned global suppliers, we ensure our new products are of the highest quality, maintaining JETOUR’s reputation as a brand that customers can trust and rely on, no matter where their travels take them.”

JETOUR Automotive made a grand statement at their press conference by highlighting their “Travel+” series of products, with the spotlight on their hybrid electric T-series lineup. The series is specifically crafted for off-road enthusiasts, including the flagship A+ class T1 plug-in hybrid SUV, which is expected to make a grand entry in 2024. It is equipped with a 1.5TGDI engine that’s been fine-tuned for hybrid applications. The T2 Plug-in Hybrid Electric Vehicle (PHEV), an innovative travel-oriented hybrid SUV designed for off-road adventures, plans to make its international debut in the fourth quarter. It features a substantial battery capacity for on-the-go charging, enhanced safety features, and efficient performance across all speed ranges, ensuring quick acceleration, stable cruising, and fuel savings for daily commuters.

The T5 will be JETOUR’s first model featuring a girder structure, equipped with a 2.0T engine designed exclusively for hybrid systems, with an expected launch in the upcoming year.

20240430002.jpg

JETOUR will launch its first model featuring a girder structure, T5, next year

In addition, the T2 model, a leader in China’s light off-road vehicle market segment, is set to conquer the Middle East market in early 2024. In response to market demands, JETOUR is set to release an extended seven-seater version of the T2, as well as a specially modified four-wheel-drive version, aiming to provide an enhanced off-road experience and convenience.

JETOUR is also set to expand its innovative product lineup with the introduction of the T7, a vehicle that redefines the boundaries between land and water travel. “Looking ahead, JETOUR is poised to revolutionize the concept of travel with our upcoming T7 model, capable of navigating waters as easily as it cruises on land,” Dai announced. “This extraordinary vehicle will not only take on challenging terrains but will also have the ability to sail for up to 40 minutes, offering an unparalleled travel experience.”

In alignment with global market trends and consumer preferences, JETOUR is also charting its course in the international arena with a strategic approach to technology adoption. Beyond the hybrid models, JETOUR is committed to continuing the development of gasoline-powered vehicles to meet current market demands. The brand is expected to offer a combination of traditional Internal Combustion Engine (ICE) models alongside advanced Plug-in Hybrid Electric Vehicles (PHEV), ensuring a comprehensive and versatile range of options for consumers worldwide. This dual-technology route underscores JETOUR’s commitment to catering to a variety of needs while maintaining its pledge to innovation and excellence in the automotive sector.

Over the past years, JETOUR has demonstrated exceptional growth and a burgeoning dominance in the SUV segment. The company boasts the seventh position in China’s automotive export volume and ranks second in growth rate, indicating its undeniable global impact. Leading the market share in Angola and asserting a strong presence in Uruguay’s SUV market, JETOUR’s expansive network, which includes over 600 sales and service centers in more than 50 countries and regions, is a clear indicator of its international reach and ambitions of penetrating right-hand drive and EU/EU-like markets.

As the ‘Travel+’ vision evolves, JETOUR invites the world to embark on a voyage of discovery and innovation, where every journey promises a story worth telling. JETOUR is committed to leading the charge in the automotive industry’s future, where travel and technology come together to deliver experiences that truly take your breath away.

Related Posts

You've only seen a portion of what it's like to experience jetour

Why not put yourself in the driver's seat?

Book a test drive now

Please enable JavaScript in your browser to complete this form.
Name
Checkboxes
Marketing Consent